MG ALBA, the Gaelic Media Service, has today (Tuesday, 3rd December 2019) announced Iseabail Mactaggart as its Director of Multiplatform Content, as part of changes designed to further increase the organisation’s focus on delivering high impact content in a rapidly changing media environment, and to build on successful collaboration and innovations undertaken to date.
Iseabail Mactaggart was previously Director of Strategy and Partnership and leads the commissioning and strategic development of Gaelic content for BBC ALBA and its digital platforms, as well as on FilmG and LearnGaelic. The changes will also see the promotion of Fiona MacKenzie to the role of Assistant Commissioner, Digital. The objective of this new brief is to grow BBC ALBA’s short-form content provision and social media engagement, building on the successful work of MG ALBA’s Digital Hub over the past two years. The changes are designed to ensure a multiplatform outlook informs all content decision-making.
Donald Campbell, MG ALBA Chief Executive said: “The new designations signify MG ALBA’s commitment to the development and growth of Gaelic media content in all its forms. The successes already enjoyed by Iseabail, Fiona and colleagues, alongside the BBC ALBA creative community, will be built on – including BBC ALBA’s historically high appreciation levels, record number of awards and fast-growing digital media viewership. This year also saw MG ALBA enter into its highest ever levels of international collaborations, delivering significant value to Gaelic audiences – an achievement the MG ALBA team will seek to grow further.
“These new roles will ensure MG ALBA is positioned to stake the place of Gaelic media in a fast-changing media environment as best we can, to take full advantage of the opportunities to collaborate and to innovate, and to face the future with confidence.”