Mission, Vision & Values

Mission

Gaelic for everyone, wherever you are.

Vision

Our Vision is for a modern digital Gaelic media service which delivers the content our audiences deserve, whilst acting as a catalyst for growth for Gaelic and our communities.

Gaelic for everyone, wherever you are.

Read more about our vision in the MG ALBA Lèirsinn.

Values

Our values are the key principles that guide the work we do. They determine our priorities and underpin the way we operate in all that we do.

Creativity

• We enable the creation of high quality Gaelic content

Audience

• We are informed and inspired by our audience

Ambition

• We strive for and deliver excellence

Partnership

• We achieve through collaboration

Respect

• We listen; we encourage; we are fair