Mission, Vision & Values
Mission
Gaelic for everyone, wherever you are.
Vision
Our Vision is for a modern digital Gaelic media service which delivers the content our audiences deserve, whilst acting as a catalyst for growth for Gaelic and our communities.
Gaelic for everyone, wherever you are.
Read more about our vision in the MG ALBA Lèirsinn.
Values
Our values are the key principles that guide the work we do. They determine our priorities and underpin the way we operate in all that we do.
Creativity
Audience
Ambition
Partnership
Respect