MG ALBA (the Gaelic Media Service) has announced the appointment of Ealasaid MacDonald to the post of Director of Strategy & External Affairs.

The newly created post will take a leading role in nurturing important stakeholder relationships and in developing a renewed Lèirsinn (Vision) with partners for the future of Gaelic media. The post will also take a lead role in proposing and delivering strategies for transformation as MG ALBA and its partners face increasing levels of challenge and opportunity in the media sector.

Ealasaid will take up the role in Stornoway, starting on 27 January.

Originally from Eriskay and South Uist, Ealasaid previously worked in policy for Renfrewshire Council and has been living and working in the Isle of Lewis for the past five years, working as a freelance policy and public affairs consultant.

Donald Campbell, Chief Executive of MG ALBA, said: “This is a time of unprecedented change for us. Ealasaid will be a fantastic addition to our senior management team and we’re excited that she is joining us to help make the most of the opportunities ahead of MG ALBA and the Gaelic media sector in the near future.”