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Invitation to Tender Cuireadh gu Tagradh

 

Invitation to Tender:

Timetable:

Issued: 21/12/18
Deadline: 12pm 14/2/19.
Minimum timeframe during which tenderer must maintain tender: 31/3/19

Summary

The establishment and maintenance of a Gaelic Audience Panel specifically aimed at viewers of BBC ALBA - on all platforms: linear television and non- linear (iPlayer, online and social) - and listeners of Radio nan Gaidheal. The aim is to have a minimum of 300 active members on the panel who complete a weekly diary recording their consumption and qualitative assessment of content consumed during the specified periods. Reporting of results will be made to the Gaelic Media Service (MG ALBA) monthly.

Criteria and Requirements

  • • Track-record in content audience research – 25%
  • • Track-record in research regarding the demographics and geography of Gaelic speakers in Scotland – 20%
  • • Qualifications and experience of staff- 10%
  • • Gaelic-speaking staff – 10%
  • • Understanding of current Gaelic language broadcasting and content strategies – 10%
  • • Value for money – 25%

Requirements

• 3 year plan for capture of daily audience feedback data. This would involve the establishment and maintenance of a panel of at least 300 individuals and the capture of their usage of Gaelic media on a programme by programme basis for the linear television channel and for content consumed on other platforms, and on a weekly reach basis for radio and online. The panel should accurately reflect, both geographically and demographically, the Gaelic-speaking population of Scotland, including learners.

• 3 year plan for weekly and quarterly audience data reporting. It is expected that weekly and quarterly reports, with appropriate usage of tables and graphs, would be supplied to key editorial staff. These reports would include weekly reach for all the Gaelic media, programme reach and approval for all Gaelic TV programmes, weekly duration of linear, non-linear and radio usage. Data presented should also include a demographic and geographic breakdown of linear and non-linear consumption and radio usage and the tracking of audience appreciation.

Invitation to Tender:

Timetable:

Issued: 21/12/18
Deadline: 12pm 14/2/19.
Minimum timeframe during which tenderer must maintain tender: 31/3/19

Summary

The establishment and maintenance of a Gaelic Audience Panel specifically aimed at viewers of BBC ALBA - on all platforms: linear television and non- linear (iPlayer, online and social) - and listeners of Radio nan Gaidheal. The aim is to have a minimum of 300 active members on the panel who complete a weekly diary recording their consumption and qualitative assessment of content consumed during the specified periods. Reporting of results will be made to the Gaelic Media Service (MG ALBA) monthly.

Criteria and Requirements

  • • Track-record in content audience research – 25%
  • • Track-record in research regarding the demographics and geography of Gaelic speakers in Scotland – 20%
  • • Qualifications and experience of staff- 10%
  • • Gaelic-speaking staff – 10%
  • • Understanding of current Gaelic language broadcasting and content strategies – 10%
  • • Value for money – 25%

Requirements

• 3 year plan for capture of daily audience feedback data. This would involve the establishment and maintenance of a panel of at least 300 individuals and the capture of their usage of Gaelic media on a programme by programme basis for the linear television channel and for content consumed on other platforms, and on a weekly reach basis for radio and online. The panel should accurately reflect, both geographically and demographically, the Gaelic-speaking population of Scotland, including learners.

• 3 year plan for weekly and quarterly audience data reporting. It is expected that weekly and quarterly reports, with appropriate usage of tables and graphs, would be supplied to key editorial staff. These reports would include weekly reach for all the Gaelic media, programme reach and approval for all Gaelic TV programmes, weekly duration of linear, non-linear and radio usage. Data presented should also include a demographic and geographic breakdown of linear and non-linear consumption and radio usage and the tracking of audience appreciation.